During your internet surfing time, you probably have come across many of these pop-up ads. These are advertisement windows that appear once you visit a website. Their aim is to generate traffic or simple capture your e-mail address.
Many people have found this
internet marketing method quite annoying since it disrupts them from getting
information from the website they are viewing. However, these ads, intrusive as
they have been tagged, also have certain advantages. For one, they are much
more effective than banner ads. They pull up a 15% click through rate while the
banners only yield a mere 3%. Pop-up ads also are effective and gives a click
through percentage of 6.5. Since they are more effective than banner ads, they
also cost you a lot more. However, the return on investment with the use of
these ads is much higher. Furthermore, when this ad is the only window on the
page, there will be no other images that will conflict with the brand that you
are selling.
In the recent years though,
these advertising methods have become less popular due to the development of
pop-up blockers.
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